You’ve launched your Joker123 business, and now it’s time to promote your product or service. Although it may seem simple enough to make a few social media posts or blast a few promotional emails, disjointed marketing efforts will not only confuse your target audience, but, ultimately, they can harm your business. You need to create a marketing plan.
What is a marketing plan?
A marketing plan is a strategic roadmap for how you communicate (on and offline) with your target audience to successfully promote your products or services. Marketing plans range from extremely basic to highly detailed, depending on what you want to accomplish.
According to Molly Maple Bryant, head of marketing at ArcheMedX, a marketing plan is not simply a list of things you want to accomplish. Instead, it should list the outcomes you seek – measurable and contextual, like the pipeline you’re developing, or leads you’re generating – and it should explain the high-level strategies you will use to achieve those outcomes. Developing strategies can be difficult, but they make a major difference in keeping you on track and avoiding diversions, which is also referred to as “scope creep.”
“Once you have an agreed-upon plan, you are able to compare any incoming requests against your strategies to determine ‘Yes, this adheres to my strategy so we can add it,’ or ‘No, this sounds good in theory, but it doesn’t adhere to our agreed-upon strategy, so we won’t adjust resources,'” Bryant told business.com.
Types of marketing plans
There are several different types of marketing plans you can use based on certain strategies that make sense for your organization. Your business will likely need a combination of the following marketing plans to create an effective, comprehensive marketing strategy:
An advertising plan
A branding plan
A content marketing plan
A customer acquisition plan
A direct marketing plan
An email marketing plan
A public relations plan
A print marketing plan
A retention plan
A search engine optimization plan
A social media marketing plan
Depending on your product positioning, you may also want to niche marketing plans, like influencer marketing or video marketing.